It’s hard to keep a secret when you plaster it 50ft high up the side of a hotel in downtown L.A., but it would seem this is Sony’s strategy. Even before E3 has kicked off Sony went all-in with a giant billboard for God of War, a hulking brute of an advert that, literally, casts a shadow over E3. In one ballsy move Sony has set the tone for its conference games, games, and more games.
But its also shown its weakness, when you have too many AAA games (nine should make the show, with GT Sport, Days Gone and Spider-Man PS4 elbowing into God of War) it can be hard to find room for a shock surprise that will get the crowd roaring.
[Source: gamesradar.com ]