Sony Beats Microsoft At E3 Once Again By Doing What It Does Best

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Every year at E3, it’s that head to head match that grabs the most attention. Sony vs Microsoft, PlayStation vs Xbox. All the other companies can freely gun for attention on their own merits, but those two will always be locked in a mortal combat by virtue of two deeply similar platforms, with only one emerging victorious each year. This year, Microsoft walked in with a big advantage: it had Project Scorpio to show off, which we now know as the Xbox One X. But Sony, in its way, swaggered on stage and took the show again. This may not have been as strong a show as last year’s, but Sony manages to keep winning by showing off its greatest strength in the face of Microsoft’s greatest weakness.

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