Microsoft is Going the Wrong Way About Marketing Xbox One X

Gaming News

PC quality gaming for half the price.

How does that sound? It may not be entirely accurate, but it certainly gets to the point and sounds a lot more appealing than pushing the agenda of True 4K Gaming and Six Teraflops. The biggest problem with Microsofts messaging for the Xbox One X has been that theyve marketed the system with unfamiliar metrics and non-standardized resolutions which only seem suitable to a very niche audience. This has routinely left both gamers and press alike scratching their heads wondering what the point is to pick up the world’s most powerful console.

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