Gamers are overreacting to EA’s Star Wars controversy, publishers should raise prices: Analyst

Gaming News

KeyBanc Capital Markets says game publishers should raise prices for its titles due to the medium’s low cost per hour of entertainment.

“If you take a step back and look at the data, an hour of video game content is still one of the cheapest forms of entertainment,” the firm’s analyst writes. “Quantitative analysis shows that video game publishers are actually charging gamers at a relatively inexpensive rate, and should probably raise prices.”

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