Gearbox Boss Chimes in on Loot Boxes, Says Studios Need To Avoid Turning Gamers Into Addicts

Gaming News

Gearbox boss Randy Pitchford chimed in on the hot loot boxes topic, advocating GaaH (Game as a Hobby) in place of GaaS (Game as a Service).

He also said game studios should try to have an entertainer-audience kind of relationship with customers, rather than turning them into addicts like tobacco companies do.

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