PS4s Third Party Exclusive Content Are Not A Big Factor, Sony Will Stick With PSVR Analyst

Gaming News

One thing Sony does which helps it retain its dominance in mind share is its co-branding deals wit major third party games; titles such as Call of Duty, Destiny, Star Wars, and Red Dead are all games that get exclusive co-branding, bundling, and marketing rights with PlayStation, subconsciously driving home the association between them and the PS4 for the larger market.

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