Takehito Soeda says Sony essentially “founded an entire business” to bring PlayStation to China

Gaming News

When it first launched the PlayStation 4 & PlayStation Vita in China, Sony was effectively starting from nothing.

The country’s restrictions on consoles had only just been lifted when the system arrived there in 2015, console gaming effectively had zero market presence. That meant that Sony Interactive Entertainment Shanghai vice chairman and president Takehito Soeda had to find ways to build an entire console market.

[Source: gamesindustry.biz ]

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